Florida Rising · Statewide digital strategy
30M+organic impressions
Built a communications engine for scale and action.
Led an integrated program that connected narrative, organic content, video, earned media, and conversion across statewide campaigns.
- 5.5M
- Facebook engagements
- 3M
- video views
- 67
- direct media placements
Florida Rising · Tampa District 5
61%electoral victory
Turned a culturally grounded narrative into persuasion.
The campaign paired message testing, community-rooted creative, organic storytelling, and paid distribution in a low-information race.
- 267K
- impressions
- 1,462
- URL clicks
- 1K+
- landing-page views
All-In Cincinnati · Documentary
01
Can You Hear Us
Co-created a documentary centered on Black maternal health, lived experience, and the systems shaping family outcomes.
All-In Cincinnati · Public narrative
02
Building Racial Equity
Moved a coalition’s message into public view through a citywide transit campaign designed to honor, celebrate, and love Black women.